Bank of America Hits 10-Year Low in Customer Approval–Below JP Morgan, Wells Fargo and Citi

Wed, 2012-12-12 07:16 — Mortgage News Ticker

Customer satisfaction at Bank of America is at a 10-year low, according to a study due out Tuesday. The American Customer Satisfaction Index gave Bank of America a score of 66, according to the Boston Globe. The average score was 79.

BofA’s customer rating compares with scores of 70 for Citigroup, 71 for Wells Fargo and 74 for JP Morgan Chase in the study published by Ann Arbor, Mich.-based ASCI LLC.

* I would agree with this survey. My company has conducted its own survey’s recently and discovered that consumers prefer  small to mid size non-banks over large banks. The survey pointed out consumers are looking for speed, knowledge of loan process and accuracy. With the increase in industry regulation all of these items have been harder to maintain but, smaller institutions have been able to adapt to changes quicker.  Veritas has become the local leader in customer satisfaction. We take great pride in delivering what our customers have come to expect. Which is great service, accurate advice and timely closings.

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